As we all know, businesses are being promoted through social media platforms tremendously. Social Media Optimization has come into existence for mostly all the businesses around the globe.
According to a business perspective, what is your fundamental goal through social media marketing? Is the motive is to drive the maximum sales by increasing your reach? Or is it simple as being present or being active on social media platforms? If you relate with the following ideas, then Social Media Optimization would be the answer to your brand’s success.
Most of the brands would do anything for an effective social media presence that reaches the masses. They look forward to having a great number of social media followers to make sure that their content and ads are received by more users. Now, this is the most important thing that they would ultimately want as social media marketing is counted as one of the cost effective ways. Thus, it is to burgeon market product and brand awareness.
So, what does this term for? This calls for an absolutely amazing social media marketing strategy and a social media optimization strategy to go with it.
A study shows, that there are around 3.5 billion active users on social media platforms around the globe. You have the opportunity right here to do so and to reach out to these users only social media optimization can lead you to them.
There is also a great feature by the name “post schedule.” So, if you schedule social media posts in advance, you increase your chances of reaching your targeted audience at right time.
Through this article, you will find the meaning of Social Media Optimization, the importance of social media optimization in digital marketing, and at last the right ways to do it to increase your brand’s sales.
10 Social Media Optimization Pointers That Your Brand Can Use
2) Maintain Your Presence Exclusive
3) Try To Create Buzz Around Your Brand By Generating News
4) Tag Users To Initiate Engagement
5) Host Contests and Giveaways
6) Make Connections With Social Media Influencers
7) Ask Your Employees To Share Content From Your Brand
8) Use of Hashtags Must be Judiciously
9) Create a Social Footprint on YouTube
10) Use The Power of Visual Content
11 Social Media Optimization Strategies For Your Brand
2) Find out What Doubts Do People Have About Your Products and Services
3) Take Help From Experts within Your Company For FAQs
4) Establish a Set Number of Hours For Social Media Work
5) Hold a Track of Brand Mentions and Key Terms
6) Reuse Your Best Ad Copy By Transforming It
7) Examine The Analytics of Your Social Media Handles
8) Schedule All Your Content To Publish at The Most Beneficial Times
9) Use Live Video Broadcasting
10) Utilize Facebook and Instagram Carousel Ads
11) Sports Virtual Reality
What is Social Media Optimization (SMO)
As the name comprises social media thus, Social Media Optimization can further go as the practice of using social media platforms to expand and manage a brand’s identity and online reach. If we talk about Social Media Optimization in digital marketing, it includes the points such as:
1) Creating a connection with customers and users.
2) It increases awareness about new products and services.
3) It alleviates any controversies or threatening news.
The main motto of Social Media Optimization and Social Engine Optimization (SEO) is somewhat similar. Both aims at getting your brand and content seen by more and more audience.
Why is Social Media Optimization Important?
Users always want to see attractive and new content. According to a study, 21% of social media users might unfollow the brand on social media because of the repetitive and monotonous content. Another study suggests that around 19% of users were found to have unfollowed due to very regular postings. Therefore, it is very necessary for marketers to maintain track of engagement on their content from all social media networks.
Every social media marketer should be in progress with the engagement numbers on their content on all their social media profiles to contemplate how relevant their content is.
The marketing world has evolved explicitly over the decade and has become more customers centric as ever. So, brands must focus on how their customers feel and how the position of conversations between the two are.
Here, let’s think that a brand has launched an expensive viral content marketing strategy and they make nothing out of it. Then, Social Media Optimization comes to the rescue and will help you recognize areas where you can actually put your resources for the best (ROI) Returns On Investment.
10 Social Media Optimization Pointers That Your Brand Can Use
From the above, we can anticipate how Social Media Optimization is essential for getting your brand on the customer lists. But to actually do with full strategy and work according to the plan, you will need a few pointers under your belt.
Under are 10 points highlighted for Social Media Optimization:
1) Choose the Right Platform
The foremost step for your Social Media Optimization efforts should be to choose the correct platform for marketing. You must analyze where your potential customers or possible buyers spend most of their time when they are online.
This is the basic fact that for their personal work, users would mostly hang on Instagram and Facebook and for professional matters, they would scroll platforms such as LinkedIn.
2) Maintain Your Presence Exclusive
3) Try To Create Buzz Around Your Brand By Generating News
4) Tag Users To Initiate Engagement
5) Host Contests and Giveaways
6) Make Connections With Social Media Influencers
7) Ask Your Employees To Share Content From Your Brand
Social media platforms are all about mediums for the exchange of information and connections amongst users. The majority of people use social media platforms for work-related matters and they are most likely to make connections with people they know in comparison with brands. That is the reason that you should encourage your employees to share content from their social handles that have been released by the brand.
Tip: Social Media platform like Instagram also gives the option to repost a similar post, so your employees can repost your brand’s content, eventually resulting in more engagement.
8) Use of Hashtags Must be Judiciously
The use of hashtags is the one of most effective strategies that users use while posting on social media. Hashtags are counted as an efficacious way to increase your brand’s reach and visibility. They can up the stack of your shared posts most undeniably.
But you have to be extra careful while using the hashtags. When you overdo the use of hashtags users will not fancy the posts that are loaded with hashtags.
When you Schedule Tweets or Schedule Facebook Posts make sure that you can use two to three hashtags, that will be enough. For Instagram, less than ten hashtags are good to go with. But also, when you are posting on Instagram, up to 30 hashtags you can use over there.
9) Create a Social Footprint on YouTube
Do you know that YouTube Video Marketing is one of the smart and effective tactics of Social Media Optimization?
Making videos can be a ponderous activity to do but the return engagement is worth doing it. YouTube is owned by Google and that indicates that Google will put your videos in the search rankings. You do not have to make lengthy videos, the short yet informative videos about your product details can be sufficient to work too.
10) Use The Power of Visual Content
11 Social Media Optimization Strategies For Your Brand
1) Examine Your Competition
2) Find out What Doubts Do People Have About Your Products and Services
3) Take Help From Experts within Your Company For FAQs
4) Establish a Set Number of Hours For Social Media Work
Firstly, it is very necessary to determine the number of hours that you would like to spend on social media platforms for social marketing. As per se, if you do not set the number of hours, you might end up being stuck for a very long time paying attention to every particular detail. When you designate a set number of hours for this particular work, you will remain focused on your overall time goals.
For this, a social media scheduler can be very useful because it can automate every social media task, and ultimately save you significant hours for strategy building.
5) Hold a Track of Brand Mentions and Key Terms
When you start using social media scheduling tools, it becomes easy for you to keep a track of key terms and relevant mentions. For this, you do not have to be online or active all the time. Searches can be allocated for specific geographic locations to make sure that you are well aware of the local mentions and trends.
For instance, you can use a tweet scheduler to track all mentions and engagement on Twitter, and that too according to your preferred filters.
6) Reuse Your Best Ad Copy By Transforming It
7) Examine The Analytics of Your Social Media Handles
8) Schedule All Your Content To Publish at The Most Beneficial Times
The right time is very very important to post on social media platforms.
Do you know what will guarantee the best engagement on your posts? So, the answer to the question is; put out the post when the audience is most active. You can analyze from your posts when is the time you are getting more active users on your posts.
You can do this by scheduling all your posts ahead of time and making it a consistent posting schedule. So, if you would like to Schedule Instagram Posts, LinkedIn Posts, or Facebook Posts, you can do this easily with an automated schedule without having to worry about any other thing.
9) Use Live Video Broadcasting
10) Utilize Facebook and Instagram Carousel Ads
11) Sports Virtual Reality
Although this is still in its evolving phase, Virtual Reality has managed to capture significant traction all over social media platforms. Facebook has started supporting 360-degree photos and videos in 2016. Since then, most companies have started using this feature and have released eccentric and enticing experiences online.
According to your brand and marketing purposes, you can also use these augmented reality and virtual reality features to produce interactive and appealing ads.
Frequently Asked Questions (FAQs) on Social Media Optimization
1) Why is Social Media Optimization important?
With the help of Social Media Optimization (SMO), you can easily make a dynamic presence on the web for your business. Also, this way you can develop authority for your brand online. Under are some of the main reasons that why Social Media Optimization is necessary for your business:
1) It generates more leads
2) Increases your brand’s reach
3) Strengthen your presence on the web
4) Make sure to rank you up in the search results
5) Drives traffic to your brand’s website
2) How do you optimize social media posts?
Here are the different ways in which you can optimize your brand’s social media posts:
– Audit your social media campaign
– Enhance your social media strategy
– Use hashtags cautiously and in limited numbers
– Regulate proper keyword research
– Escalate your social media profile for better search results
– Make a well-planned posting schedule
3) What is the difference between SMM and SMO?
There are so many differences between SMO and SMM, but there is one huge difference between Social Media Marketing (SMM) and Social Media Optimization (SMO).
The difference is that SMM necessitates the activities that happen outside your website and on the other hand, SMO is about the modifications and changes made on your website. So, here we can make the conclusion that SMO is a way to push SMM activities by the users of your website or services.
4) What are the benefits of Social Media Optimization (SMO)?
From the above-mentioned points, one thing is clear as crystal, Social Media Optimization can stimulate your business’s presence in the internet domain. Here are some of the advantages of SMO that you must know:
– Cost-effective way to market your products and services
– It helps in improving search rankings
– Effective targeting of audience groups
– Immediate growth visibility of your brand
– Effective brand building
5) What comes under Social Media Optimization (SMO)?
6) Which one is better SEO or SMO?
Wrapping Up
Taking Social Media Optimization into consideration may change the entire outlook of your online business. It has the potential to make things work and give you the hot seat in the market. One of the main aspects of Social Media Optimization (SMO) is consistency in posting schedules.
With the help of MyBusiness, you can manage your brand or business in one go. We can help you manage your brand with our services and make your business stand out from the competition. It will surely take your SMO and SEO to the next level at an affordable price!
Give us your ideas, we will help in executing them and make you achieve your goals. For further information follow us and contact us. We are here for you!
